Simach is the revived Denis Simachev Shop&Bar, a legend of 2000s Moscow nightlife, now on Tverskoy Boulevard. Black-and-white khokhloma and a crowd that knows how to party.

On 6 June 2026 it hosted JUICE x Simach, with DJ Worm on the decks: hip-hop, R&B, scratches and a dance floor till morning.